Focus and Scope

Scope and Topics

The journal welcomes high-quality submissions covering a broad spectrum of topics, including but not limited to:

• Digital transformation and organizational strategy

• E-commerce, consumer behavior, and digital marketing

• Financial technology (Fintech) and blockchain applications

• Innovation management and disruptive technologies

• Artificial Intelligence (AI) and big data analytics in business decision-making

• Digital entrepreneurship and start-up ecosystems